Rafa Gonzalez is a Bay Area filmmaker and director of photography with over 15 years of experience bringing stories to life, whether it’s a national campaign, a global project, or collaborating with local brands. Born and raised in Cuba, Rafa’s passion for filmmaking is deeply rooted in his culture, and it’s reflected in every image he creates.

He believes that when creative minds come together, great things happen. Rafa’s role is to take your vision and bring it to life. As a freelance filmmaker, he quickly immerses himself in each project, working closely with you to ensure the final product resonates with your audience.

In storytelling, every detail matters. Whether it’s capturing the sleek design of new technology, the graceful movement of a dancer, or the joy in a child’s smile, Rafa is driven by a commitment to capturing moments that inspire and images that stay with you long after the story is told. His work with local brands is especially meaningful, as it allows him to contribute to the community he calls home.